Rudolph Montgomery Ward original 1939 booklet illustration concept. Robert L. May's original design.

The True History: How Rudolph the Red-Nosed Reindeer Grew From a Giveaway to a $1 Billion Icon

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Rudolph the Red-Nosed Reindeer feels tied to Macy’s for many families, especially through the Macy’s Thanksgiving Day Parade and holiday shopping traditions. Yet the factual history starts with another department store—Montgomery Ward—and a salaried staff copywriter named Robert L. May. This story is not just about Rudolph; it’s about Rudolph Montgomery Ward and his true […]

Black-and-white Thanksgiving Day After Sale newspaper ad with hand-drawn illustrations of electronics, clothing, and toy discounts.

The Real History of Black Friday Shopping: How America’s Biggest Deal Day Was Born

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The history of Black Friday shopping goes far deeper than crowds, doorbusters, and midnight openings. What started as a simple post-Thanksgiving rush in one U.S. city eventually exploded into the largest retail event in America — and today, one of the biggest global shopping events in the world. To understand how Black Friday became a […]