
The True History: How Rudolph the Red-Nosed Reindeer Grew From a Giveaway to a $1 Billion Icon
Posted on | | Leave a Comment on The True History: How Rudolph the Red-Nosed Reindeer Grew From a Giveaway to a $1 Billion Icon
Rudolph the Red-Nosed Reindeer feels tied to Macy’s for many families, especially through the Macy’s Thanksgiving Day Parade and holiday shopping traditions. Yet the factual history starts with another department store—Montgomery Ward—and a salaried staff copywriter named Robert L. May. This story is not just about Rudolph; it’s about Rudolph Montgomery Ward and his true […]







